Thoughts following our UX Event
Today we held an event on ”Secrets of User Experience and Product Design” with a great panel onboard - Noa Bichovsky, Uri Ar & Eyal Shahar who really gave good insight into the importance of UX early on in the startup life-cycle (you can read more about them in our Meetup page). We opened the event for The Junction members + 50 guests – and indeed it was a packed house. Unfortunately, we couldn’t accommodate the demand, and therefore we will try to hold another similar session later this year.
I thought it was an interesting session with some good takeaways – the most interesting part of the event in my opinion was the discussion on how to incorporate UX into the first days of a startup’s life. I think both the panel and the attendees agreed that UX is a critical element to the success of startups, especially in consumer facing services. I think that both panel & audience also agreed that UX is different from product, and where there is the ability to have both, it is preferable to do so as early-on as possible.
We know attorneys & accountants work for equity & contingent fees when dealing with startups, pushing their fee post-funding. So why don’t UX consultants? – I don’t know. It seems to me that a good UX person with a solid understanding of consumer markets should be able to make pretty good bets on who to work with for equity. And from a pure financial perspective, if the consultant could work with a large enough portfolio of startups for equity, there should be at least one home-run that would more than justify the failures of others. Reminds me of something… the VC model. In fact, I would argue that this model would give the strong UX consultant a higher return that their usual fees.
What are your thoughts? Can you think of a model that would work?