From A Childhood Of Quest Games To Building A Startup

This post by Junction Alumni Karin Levi was originally posted on Woman 2.0.

“It’s essential for the industry to attract people with deep technology skills and keep them so that it can benefit from the hacker attitude of developing an idea, making it quickly, and iterating on it – and not just build sites that simply display fashion and never evolve.”

By Karin Levi (Founder & CMO, JustUs)

When I was a kid, I always loved playing quest games. Sam&Max, Monkey Island and Indiana Jones were my best friends. Not long ago, someone told me that the things we relate to in our childhood will have an enormous effect on our life as an adult.

I’ve looked up the dictionary definition of “quest” and here it is: “The act or an instance of seeking or pursuing something; a search”. I think this is one of the most accurate definitions of a beginning entrepreneur.

My name is Karin Levi, I’m 24 years old, live in Brooklyn (originally from Israel) and have a startup with my two beloved partners. Let me tell you a little bit about my personal quest that has been happening for the last 11 months called Weesh. One of my partners in the quest is Ofir Beigel. We met at the “Zell Entrepreneurship Program” at college. During my last year of study, we worked side by side and knew we had good chemistry together. Just to illustrate – if I say white, he says black and in the end, it turns into gold. Together, we went out to find our first piece of the game, which was coming up with a killer idea. (more…)